Susan McPherson is a serial connector, passionate cause marketer, angel investor, and corporate responsibility expert. Recently, she launched McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Triple Pundit, The Muse and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship’s Annual Summit, DLD, Sustainable Brands, and Committee to Encourage Corporate Philanthropy’s Summit. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.
Currently, McPherson invests in, and advises technology start-ups, including ZADY, TheLi.st, Positive Luxury, Lover.ly, and The Daily Muse She serves on the boards of Girl Rising, a social action campaign/platform funded by Intel to expand girls’ education in the developing world, Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses, and The PVBLIC Foundation. She is also a member Social Media Week’s New York Advisory Council and a contributor/fundraiser to Mission 31. Additionally, she serves as an adviser to several non-profits, including Girls Who Code, Plant A Fish, She’s The First, The Adventure Project, and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40 and Fast Company’s 25 Smartest Women of Twitter.